Together with the team at Lucidity, I developed two motion graphics videos to both present the company's mission and products, using them online and as presentation tools.
Though blockchain technology is being used all around us nowadays, explaining more deeply how these technologies work is a tough task. There are many complex and abstract concepts that, in this case, had to be translated into animations that didn't just have to be informative and accurate, but also engaging.
Client: Lucidity Tech
Script: Lauren Wolff, Cameron Fitchett
Art Direction: Lauren Wolff, Alejandro Grima
Storyboard: Alejandro Grima
Illustration: Alejandro Grima
Animation: Alejandro Grima